FuYang’s 40‑Year Veteran Furniture Enterprise
Created on 08.27
In ShangGuan Township, FuYang District, stands Hangzhou Keyi Home Co., Ltd., a well‑established enterprise with over 40 years of deep‑rooted experience in the furniture industry。
Starting out as a small workshop after China’s reform and opening‑up, it has grown into a designated large‑scale industrial enterprise with nearly 200 employees that integrates production, exhibition and sales. From focusing primarily on foreign trade exports in the early years to running multiple business lines including overseas trade, brand OEM manufacturing and direct factory sales today, Keyi Home has adhered to craftsmanship over four decades. It has not only secured a firm foothold in the furniture sector, but also contributed to common prosperity in local townships through down‑to‑earth enterprise responsibility.。
01
Forty‑year Industry Journey:
From Veteran Exporter to Diversified Development
Keyi Home is a genuine family‑inherited enterprise, whose furniture journey dates back to the early days of China’s reform and opening‑up。
“Our furniture‑making business started in our father’s generation. We formally focused on foreign‑trade business in 2000, and more than two decades have passed in a flash,” introduced He XuPing, Sales Director of Keyi Home. In its early years, the enterprise prioritized exports, initially targeting the US market before gradually shifting toward Europe. Thanks to reliable quality, it has built up a roster of long‑term overseas clients, including one British customer with whom it has cooperated for over 20 years。
In 2020, considering site requirements for furniture production and leveraging the favorable business environment of ShangGuan Township, Keyi Home settled in Shangguan Township, stepping into a brand‑new phase of development段。
Today, the enterprise covers a land area of approximately 30,000 square meters, including over 20,000 square meters of production workshops and a 1,000‑square‑meter exhibition‑sales showroom, forming an integrated “production plus exhibition‑sales” model. It mainly produces solid‑wood furniture such as tables, chairs, sofas and beds, covering essential household furniture categories. The company can undertake bulk OEM orders for well‑known domestic and international brands, supply ready‑made goods directly to individual customers at factory outlets, and also support bulk customization, boasting a flexible and diversified business model。
With years of accumulation, Keyi Home has maintained steady growth. Even amid the overall market downturn and industry reshuffling in the furniture sector, the company’s orders still outstrip supply. Its annual output value is projected to reach 70 million RMB this year, showing sound and robust development momentum。
02
Craftsmanship Forges Quality
EU-Standards Win Reputation
“For furniture‑making, quality and reputation are the cornerstones of our business,” said He XuPing. As an enterprise with years‑long in‑depth engagement in export markets, Keyi Home has always strictly controlled product quality in accordance with European environmental standards. Subjected to monthly random inspections, all its products meet EU environmental requirements. With eco‑friendly and safe materials, the company safeguards consumers’ health at the source。
Furniture production involves complicated procedures, with dozens of interlinked processes including material selection, mechanical processing, assembly, painting, upholstery, sewing and packaging. Adhering to refined production, Keyi Home devotes itself to polishing every detail. It sticks to independent R&D and design, adjusts product styles to keep pace with market demands, and balances practicality and aesthetic appeal。
Thanks to superior quality and reliable services, Keyi Home has won unanimous recognition from customers at home and abroad。
“Our long‑term clients speak highly of our reliability, and many new customers are referred by existing ones,” said He XuPing. The company consistently adheres to the principle of small profits but quick turnover. Its factory‑direct sales model eliminates intermediate links, with product prices roughly 20% lower than similar goods sold in shopping malls, delivering remarkable cost‑performance advantages. Meanwhile, the enterprise boasts a sound after‑sales system. It can rapidly respond to customer requests and resolve product‑related issues, enabling consumers to purchase with confidence and use the products with peace of mind。
03
Dedication to Common Prosperity
Empowering Township Economic Growth
As a labor‑intensive enterprise, Keyi Home has always prioritized common prosperity in its development. Driving employment, fostering industries and stimulating consumption through its own growth, it has become an important pillar for the economic development of ShangGuan Township。
In Terms of Employment Generation
The enterprise currently employs nearly 200 staff, half of whom are local FuYang residents. Employees earn an average monthly income of 7,000 RMB, with skilled workers receiving even higher salaries. The company has provided stable jobs and income‑increasing channels for local villagers。
Given the complex craftsmanship of furniture production, certain temporary and special procedures (such as hand‑threading for seat cushions) are not covered by in‑house positions. Therefore, Keyi Home takes the initiative to cooperate with local Common‑Prosperity Workshops in Fuyang and outsource these processes. This move effectively eases the company’s labor pressure while delivering flexible job opportunities for workers at the workshops, achieving mutual‑benefit win‑win results。
In Terms of Employment Generation
Upholding the concept of “localized supply chain”, Keyi Home has nurtured multiple downstream supporting micro‑enterprises in FuYang, including carton factories and sponge factories, through hands‑on guidance。
At present, nearly all of its upstream and downstream supply chain partners are located within a 50‑kilometer radius of Fuyang. This boosts the growth of local micro‑enterprises, improves the regional furniture industrial chain, and strengthens the overall competitiveness of the industry。
In Terms of Consumption Stimulation
As a well‑established foreign‑trade enterprise, Keyi Home receives numerous purchasers from Europe every year. The arrival of foreign merchants drives consumption in ShangGuan Township and even across FuYang, covering catering, accommodation, tourism and local specialty purchases.。
04
Seeking Breakthrough amid Industry Pressures
Steady Steps toward the Future
For future planning, the enterprise has two core directions——
First, to shore up its talent shortage. Despite sufficient order books at present, the company faces a considerable gap for skilled workers such as woodworkers. Moving forward, it will step up recruitment and training for skilled technicians, tap into government‑sponsored skill‑training resources, cultivate local technical talents, expand its workforce, and further boost production capacity and output value；
Second, to broaden its market layout. On one hand, it will consolidate overseas markets; on the other hand, it will further tap into the domestic market, develop new clients and new channels, balance foreign‑trade and domestic‑sales businesses, and mitigate risks brought by over‑reliance on a single market. It will continue to deepen its localized supply chain, consolidate industrial‑chain advantages, and cope with industry challenges with stronger competitiveness。
Evolved from a small workshop inherited from the older‑generation family members into a key enterprise boosting common prosperity today, Keyi Home has always stayed true to its original aspiration and focused on the real economy. Going forward, rooted in quality and shouldering the mission for common prosperity, Keyi Home will keep innovating and making breakthroughs, enabling more consumers to access cost‑effective, eco‑friendly and safe solid‑wood furnitur。
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